Storia Marchio Lace Beauty

History of the brand

I started entertaining the idea of my own brand in 2015, after dealing with a client’s skin that had been so badly treated that putting makeup on it was extremely difficult at the time. It was certainly not the first time this had happened, but that day I wished I had something magical in my kit that could ease the suffering of that skin and make it easier to apply makeup on it at the same time. ⁣

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Storia Marchio Lace Beauty

THE BRAND

Lace Beauty is an inclusive brand that caters to those looking to cleanse their skin with a gentle product.

Most people don’t know how to recognize their own skin type, and therefore where to start when it comes to finding the right products to take care of it.

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Lace Beauty Logo
Lace Beauty Logo
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THE CLEANSING RITUAL

Here at Lace Beauty you’ll only find products that are gentle, mindful of the skin’s individual needs and its microbiota, and that will help you cleanse it without being invasive nor need to rub, in order to transform the time you dedicate to it morning and night into a delightful experience.

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LAURA PORTOMEO

CEO and founder of Lace Beauty, she’s been part of the beauty industry since 2007.

Starting as a blogger and copywriter, she studied to become a makeup artist and then continued to deepen her knowledge about skincare through many specialization courses.

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Laura Portomeo founder
Laura Portomeo founder
Lace Beauty Club

LACE BEAUTY CLUB

You can receive advice directly from the founder of Lace Beauty, take part in exclusive masterclasses and receive useful materials for your skincare routine. Plus dedicated promotions and rich cotillions for you!

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Lace Beauty Club