It all starts with cleansing
Lace Beauty is a brand that focuses mainly on cleansing. Why?
Because cleansing is the first step in the skincare routine, the one that opens the door to all following treatments and, if done incorrectly, can actually compromise them. Cleansing, if performed poorly or with unsuitable products, can in fact break fragile balances.
Every day a woman wakes up and believes that with a vigorous scrub, a covering foundation, a sheet mask or an expensive moisturizer, she will be able to solve “the problems” he has with her skin.
Instead, in my own little corner, I would like to change the world of cosmetics and the way cleansing products are perceived: those who use them see them as a mere cleaning tool, those who produce them do not always know how to give them the right value.
Cleansing lines are often underestimated, but I am convinced that they make a difference, much more than an anti-aging moisturizer. Even the best cream in the world will be less effective if the skin isn’t properly cleansed.
I wish that every woman looking in the mirror in the morning, would decide to show off something unique: her own skin!