CEO and founder of Lace Beauty, she’s been part of the beauty industry since 2007.
Starting as a blogger and copywriter, she studied to become a makeup artist and then continued to deepen her knowledge about skincare through many specialization courses.
At present she provides consulting services to companies and privates, supplying support and knowledge for the development of their cosmetic lines.
“During my studies and research, and while working as makeup artist and beauty reporter, I’ve encountered many faces and just as many skin types, everyone with its own concerns and hopes. In my own small way I’ve always attempted to give them tangible and above all lasting support.
Makeup is of course useful as it’s a great tool to boost confidence and appearance, but the skin needs to be ready for it.
That’s where I began my education in cosmetology with a focus on face and the mechanisms of the skin, and a simultaneous search for the best products to answer my clients’ needs. Till the moment I started dreaming about creating the product I was looking for myself. Today that dream becomes true with Lace Beauty.”